Dr Sharmin (Tinni) Choudhury

The repository of all things resulting from my past, present and future

Dr Sharmin (Tinni) Choudhury is currently an entrepreneur and consultant CTO. Formerly, she was a researcher on topics include data management, knowledge management, ontology-based technology, smart wearable research and visual analytics.

  • News
  • My Research
    • Latest Research Activities
    • Post-Doc: Middlesex University
    • PhD: Queensland University of Technology
    • Research Engineer: DSTC
    • Honours: University of Queensland
  • About Me
    • My Career Summary
    • My Contact Form
    • My LinkedIn
    • My Research Gate Profile
    • My Google Scholar Profile
  • Linktree
Start with Tinni

Start with Tinni

November 03, 2018 by Tinni Choudhury in business, ideas, branding

November 1st, 2018 is the official start date of my newest business venture: Start with Tinni! Through this business I will formally work with startup and small businesses to develop and evolve the technology side of their enterprise. It’s similar to what I frequently get asked to do by various startups around Brisbane. I can just do it more formally with proper infrastructure behind me. I am excited to launch and look forward to adding positively to the Brisbane entrepreneurial ecosystem. So let me end this post with my elevator pitch:

“Our data-driven, technology-enabled world can be tough to navigate for small businesses and startups. Especially with startups, there might be a technological component that the founders are not equipped to handle. I am here to help both established businesses and startups navigate the technological landscape of today.”
— - Why Start with Tinni!
November 03, 2018 /Tinni Choudhury
branding, start-up
business, ideas, branding
Comment
Koostoo: The platform for intergenerational cooperative co-living

Consultant CTO to Koostoo

Koostoo
October 20, 2018 by Tinni Choudhury in business

Since about 1st of August, I have held the position of chief technology officer (CTO) in Koostoo! Koostoo is an early stage startup focused on enabling intergenerational cooperation through co-living.

Now given it’s an early stage startup, I could have called myself anything. But in my experience, titles like “Techno Wizards of the land of Coffee” lose their humour pretty quickly. So plain old CTO will have to do. Our goal with Koostoo is to build a platform that connects students in need of low-cost housing with seniors who have a spare room, and who could benefit from a bit of extra support. We also aim to build a community with our platform.

We have had some success in the three months we have been up and running. You can read more about Koostoo, and our successes to date, in my article on Medium!

October 20, 2018 /Tinni Choudhury
koostoo, start-up, abide
business
Comment
Pitch for $1 Million

The unexpected trip to Startcon's Brisbane Regional Final for Pitch for $1 Million

October 07, 2018 by Tinni Choudhury in talks, meetup, business

I am making up for being dead to the world during most of August and September! Although Startcon’s Pitch for $1 Million wasn’t on my to go list. Until, Little Tokyo Two gave me a chance to get free tickets on Thursday night, for the Friday event. When life gives you these opportunities, it’s foolish not to take them. So I took it and was treated to a great day of interesting pitches, insightful talk and delicious food!

Normally, I do a detailed analysis of the pitches, but with 27 pitches at a duration of 2 minutes plus 3 minutes of questions, it’s simply too many to cover. So let’s start with the winner: Conpago!

As I am working as a consultant CTO for two QUT Foundry based startups dealing with aged care, I had heard Conpago mentioned a few times. But this was the first time I heard them pitch. It was a very well done pitch. They got across clearly the pain point they were addressing, the benefits they were bringing, and they finished with seconds to spare! Two minutes is not a long time, and some of the other pitches failed to get across clearly the why and what of their existence. Conpago on the other hand, had a clear story, that they communicated well. I felt my speech points going up just listening to them!

Second place went to Monarc Global, who want to be Uber of private air travel. As far as the pitch went, there were better presenters then Monarc, but they certainly had the sexiest business idea. Also, while they struggled to fit everything into the two minutes, they still got across their why and what. It was also very clear that the business had some real traction. So while I think they need to practice more before the finals, I think they have a solid shot at winning the $1 million prize!

Becon Health took out third place. I missed the initial pitch for Becon Health and Parent TV. But luckily, both were selected to be the six semifinalists. So I got to hear Becon’s pitch, and Parent TV’s too of course. It was a good pitch, and I know they why and what of their existence. Becon Health is also something that I am surprised doesn’t exist already. But I suppose, like Monarc, Becon Health needed the economy in a certain place to be viable. We do live in a gig economy, a sharing economy and an on-demand economy. So it makes sense for the market to be ripe for Becon Health.

As I mentioned, the initial 27 pitches were paired down to six semi-finalists. These six founders pitched again, and from there ranks the three winners were chosen. Parent TV was one of them. They are an online content factory that provides tailored educational content for parents. It’s a good business idea that was pitched with clarity.

Kids Wantu was another semi-finalist. Way back in February 2017, I wrote about attending a Meetup on how to market apps. The post isn’t very detailed, and the meet-up no longer exists. But the in the post I did mention that one of the meet-up members had presented her app. That member was Anne-Marie Walton, and at the time, she was just getting ready to launch Kids Wantu to the general public. It was amazing to see how far Kids Wantu had come in the almost two years since the Meetup. Kids Wantu didn’t place this time, but I think the app is set for big things to come!

The sixth finalist was WatchYourTalk and I was a bit surprised they got in. The pitch was good but I am very sceptical of the idea. The startup wants to build an app that monitors speech to detect signs of depression. The founder assured the audience the app was based on sound science. But I would need to see the research behind it to be convinced.

I personally wouldn’t have chosen UPTEK in the place of WatchYourTalk. The founder was wearing the air bands while pitching. The product also seemed ready for Kickstarter. I certainly would back the product should it ever come on Kickstarter. That’s not to say that there was more evidence in the pitch that UPTEK AirBands had more solid science behind it then WatchYourTalk. I think that a band that helps you build more muscles by restricting airflow in short bursts is more likely then an app that detects if you are at risk of suicide based on your speech pattern.

From the other pitches, the ones that didn’t make it out of their group, there was World's Biggest Garage Sale whose full pitch I got to hear at Creative 3. I also got to see the 2-minute version of Space Y’s pitch from last Tuesday’s iLab event.

Finally, I wanted to take note of Amber, the only crypto-startup to pitch. The founder of Amber, Aleksandar Svetski, is on the opposite side of the Bitcoin vs Bitcoin Cash debate to my good friend Brendan Lee. They even debated each other recently! If you are wondering what the hell I am talking about, let me refer you to the video of the debate.

Overall, it was a good day. I did learn a few things from the invited speakers. Maybe I’ll do another post to delve a bit more into what I learnt. I am glad I went. Thank you again to Little Tokyo Two for the tickets!

IMG_20181005_170422316_BURST000_COVER_TOP.jpg IMG_20181005_101812030.jpg IMG_20181005_102301320.jpg IMG_20181005_102835794.jpg IMG_20181005_103341868.jpg IMG_20181005_103922114.jpg IMG_20181005_104345080.jpg IMG_20181005_104559130.jpg IMG_20181005_110148772.jpg IMG_20181005_114137244.jpg IMG_20181005_114943325.jpg IMG_20181005_115332204.jpg IMG_20181005_120152317.jpg IMG_20181005_120604692.jpg IMG_20181005_121215284.jpg IMG_20181005_121819873.jpg IMG_20181005_122336560.jpg IMG_20181005_122926441.jpg IMG_20181005_123659144.jpg IMG_20181005_142201936.jpg IMG_20181005_171404923.jpg
October 07, 2018 /Tinni Choudhury
event, start-up
talks, meetup, business
Comment
Chatfor10 Logo

Chatfor10 & I

February 16, 2018 by Tinni Choudhury in business

At Startup Weekend I attended in November, I connected with the founder of Neon King Kong, the company behind Chatfor10. The app aims to make it easier for refugees and people seeking asylum to practice communicating in a language they are learning. Chatfor10 is essentially a designed to facilitate English microlearning. Chatfor10 is getting a fair bit of traction and recognition, having been recently accepted into Impact Boom's Elevate+ Accelerator Program.

Right now the learners and volunteers are just using Whatsapp. But Whatsapp is a cumbersome, manually intensive to administer and restrictive. In other words, Chatfor10 needs to be its own app and that's where I come in.

I have joined the Chatfor10 development team to help develop the Neon King Kong platform, which has ambitions beyond Chatfor10, as well as the Chatfor10 microlearning app. The grand vision is that Chatfor10 will be the first learning app off the Neon King Kong assembly line. If it is successful, other apps will be added to both support Chatfor10 and expand the learning services offered by Neon Kong Kong. For me personally, I am approaching this as a learning opportunity. I am looking forward to the challenge involved with being part of the Neon King Kong development team!

February 16, 2018 /Tinni Choudhury
start-up, chatfor10
business
1 Comment
1st Facebook Ad Campaign

Tea Tracker First Ad Campaign: Results and Lessons Learnt

July 16, 2017 by Tinni Choudhury in business, branding

I was waiting for waiting to implement a few more features before launch the first advertising campaign for the Tea Tracker. However, fellow attendees of the App Marketing Meetup pointed out to me that with 352 million mobiles running Android. I shouldn't worry too much about making a bad first impression. So I went ahead and created a Facebook Ad campaign for the Tea Tracker. Also, a Facebook page to complement the Ad campaign.

For the Ad, I had it run for about three weeks last month. I set a lifetime budget of $200. I narrowed down the demographics to people who were interested in tea. I also filtered for people in countries known for heavy tea consumption. According to Facebook, the ad reached 474,423 people. Not bad for $200 but what about the return on investment?

The return wasn't great, but that is understandable given that the Tea Tracker is a very specialised app. I did increase my lifetime downloads by 120 people. But did not retain most of them. But that's understandable because, again, this is a specialised app for the niche market of boutique tea drinkers. But I am glad I tried running a Facebook Ad campaign. It'll be useful experience for when I do have an app with a wider potential audience.

The biggest outcome from the Ad campaign was the creation of the Tea Tracker App Facebook page because I did get likes to the page. It's only 25 people but there is potential for the page to grow, but only if I provide worthwhile content. To that end, I am writing reviews of the teas I drink. Publishing them on Medium and cross-posting them on Facebook. I have two reviews up already and hope to review a new tea each week. Who knows, the reviews might lead to more downloads and engagement for the Tea Tracker!

July 16, 2017 /Tinni Choudhury
tea tracker, marketing, app development
business, branding
Comment
  • Newer
  • Older

Powered by Squarespace