Dr Sharmin (Tinni) Choudhury

The repository of all things resulting from my past, present and future

Dr Sharmin (Tinni) Choudhury is currently an entrepreneur and consultant CTO. Formerly, she was a researcher on topics include data management, knowledge management, ontology-based technology, smart wearable research and visual analytics.

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    • Post-Doc: Middlesex University
    • PhD: Queensland University of Technology
    • Research Engineer: DSTC
    • Honours: University of Queensland
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Abide: Find happiness at home

Abide Pitch Preparation at the River Studio, Brisbane Powerhouse

May 21, 2019 by Tinni Choudhury in business

At this time last week, my co-founder Andy Smith and I were at the River Studio space of the Brisbane Powerhouse Theatre. We had an expert panel consisting of Elevate+ graduates as well as members and supporters of the social enterprise movement. The panellists were,

  • Prof Brad Jackson of Griffith University

  • Anna Guenther of PledgeMe

  • Davinia Nieper of Lead Social Entrepreneur at #MakingItHappen

  • Sabrina Chakori of Brisbane Tool Library

  • Mike Lepre of Bertonni

  • Steve Williams of CQ University and QSEC

  • Luke Faccini of The Sponge

Andy and I met up in the morning to work on your pitch. We had a few chances to practice before we pitched to the panel. We got some excellent feedback and feel readier for the big day. The most critical feedback we received is that we were emphasising the wrong side of our two-sided marketplace. We need to focus on the fact that we are primarily about unlocking resources of baby boomers while helping them live better in retirement.

I am sure our cohort mates also received great feedback. So don’t forget to get your tickets to come to see us all at the Triffid on the 6th of June!

Elevate+ Cohort with Tom Allen and private pitch panel

Elevate+ Cohort with Tom Allen and private pitch panel

May 21, 2019 /Tinni Choudhury
lifelong learning, abide, start-up
business
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Lord Mayor's Social Enterprise Business Forum

Lord Mayor's Social Enterprise Business Forum

May 20, 2019 by Tinni Choudhury in talks, meetup, business

I joined many of my cohort mates from the Impact Boom Elevate+ last Wednesday at the Lord Mayor's Social Enterprise Business Forum. I have heard about these, but this was the first one I attended. It was perfect timing too because my new business cards as the CTO of Abide had just arrived! So my co-founder, Andy and I, used the event as a massive opportunity to pitch Abide so that we get inputs and have the opportunity to explore collaborations.

The forum was also a learning opportunity boasting the speakers Alex Hannant, Co-Director, Yunus Social Business Centre, Griffith University who spoke about the "Ingredients for success and failure - 10 things I've learnt about social enterprise". It was a great talk that highlighted the realities facing social enterprises. I especially liked the tip about "letting zombies dies". He was saying that as social entrepreneurs, we are often driven by passion and belief. So we might often keep ventures going that are in realities zombies. I think this is a good tip for everyone who are passionate about what they do. It's not just about business but also jobs, creative endeavours etc., etc.

The second speaker was Emma-Kate Rose, General Manager, Food Connect, who spoke about "Running a business with heart and purpose: why social enterprises are on the rise". But unfortunately, I was not able to stay for that talk. Overall, I had a good time, and I am going to see if I can't make more of these forums!

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May 20, 2019 /Tinni Choudhury
event, networking, abide
talks, meetup, business
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Pitching at RCL

Pitching Abide.Space at River City Labs Friday Open House Drinks and Pitches

May 05, 2019 by Tinni Choudhury in branding, business

With the Elevate+ Social Enterprise Pitch Night getting closer, it’s on the 6th of June, I decided to drum up support for Abide and the Elevate+ Pitch Night by pitching at the River City Labs Friday Open House Drinks and Pitches! The tickets are on sale now, for the Elevate+ pitch night so Brisbane folks, get your today!

I also spent the day working at River City Labs with JOSARI. We are getting very close to launching the iOS app. So watch this space for more information. But for now, enjoy the video of my pitch, the beginning is missing but you still get the gist of it! To here the full 3 minutes pitch, come see Abide at The Triffid!

May 05, 2019 /Tinni Choudhury
start-up
branding, business
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Bad Blood

April 25, 2019 by Tinni Choudhury in books, misc

I finished listening to the Audiable version of Bad Blood, and it was stunning! I cannot believe that this company did not raise red flags left, right and centre. The truth, of course, was that it had. But because of NDAs, information silos, FOMO among executives and the inner circle culture of super wealthy, Silicon Valley etc., the flags weren’t picked up. More than that, all you have to do is look at the two public whistle-blowers to know why the scam went on for so long!

The whistle-blowers were young, and one of them was Tyler Shultz. Yeah, Elizabeth Holmes and Theranos still managed to make his life a hellish nightmare in the short run, but he’s was still Tyler Shultz, and he was going to land on his feet long term. The same wouldn’t have been true of the Indian employees on skilled migration visas.

I think Theranos is a cautionary tale that goes beyond entrepreneurial culture. Be optimistic but don’t be blind to reality. Also, we need to stop worshipping the dropouts. I mean, yes, Bill Gates and Mark Zuckerberg dropped out, when they dropped out they 1) had their respective business ideas, 2) had the necessary skills or could teach themselves the skills they needed to make Microsoft and Facebook a success.

Steve Jobs spent a lot of time auditing classes after he couldn’t continue with the university. I understand it was a money issue in his case. Also, Steve Jobs had Steve Wozniak as his partner and Wozniak was a brilliant engineer. Finally, Google’s Larry Page and Sergey Brin dropped out of PhD programs!

You can’t teach yourself medical science. Elizabeth Holmes also didn’t have a Steve Wozniak character by her side. Besides which, what she wanted to do needed scientific and technological breakthrough to become a reality. I read a few comments that suggested that Holmes’s fixation on the bells and whistles. Stuff like the font on the website or the look and feel of the Edison Machine was her channelling her boundless energy into tasks that she could do because she didn’t have the technical know-how to work in the lab.

She wasn’t a Steve Jobs, but she might have been an Elon Musk if, like him, she stayed in school and got a technical education. The saddest part is that many still believe Elizabeth Holmes was unfairly treated. They think she did nothing wrong. She’s blindly defended by many women, but her defenders are wrong! She hurt people.

I am not going to speculate whether she set out with good intentions and then went down the wrong path. That’s not important. What is important is how she went about doing business was not a good way to achieve anything. She hurt patients, she hurt her employees, including Ian Gibbons who committed suicide. Indeed, Ian Gibbons’s story made me the saddest because he stayed with Theranos because his work defined his life. So he couldn’t walk away, even when he was suffering, because, without his work, he felt he was nothing.

I have no doubt that sooner or later, people will forget about Theranos. People are already forgetting the GFC and many people do not know about Enron or understand the Dot com clash. Theranos was not as big as GFC or Dot com clash, nor was it an Enron. But I think entrepreneurs and businesses owners of all shapes and sizes have a lot to learn from this saga.

April 25, 2019 /Tinni Choudhury
lifelong learning
books, misc
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Blink

April 16, 2019 by Tinni Choudhury in books

I finished this book in March, but life kept me busy, and I didn’t have a chance to sit down and reflect on it. I enjoyed the book very much. It certainly helped me understand why some of the people around me work the way they do. I especially liked how the book took the time to highlight the negative side of snap judgements, but also advocated for deciding on the spot when appropriate. The big message for entrepreneurs from the book, I think, is the caution around market research, customer profiling or even getting feedback. Because the book makes it very clear how hard it can be to get people to explain why they think the things they do.

There are also lessons to be gleaned from the book when judging pitches or business concepts. Blink can help with bullshit detection because if you stop to think, a charismatic person can convince you to go against your instincts. In fact, the book I am listing to currently through Audible is Bad Blood. I cannot help thinking that a lot of Bad Blood happened because people simply refused to listen to their instincts. But that’s for the next post!

April 16, 2019 /Tinni Choudhury
lifelong learning
books
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